Canadian design firm Hired Guns Creative have conceived the packaging design for Coven,

a vodka fromArbutus Distillery,Vancouver Island’s newest craft distillery. “Cloaked in the

heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation

requires strict dedication to the craft. There is power in numbers, so gather together because when

the light fades, the ritual begins.” Inspired by witchcraft, the bottle is characterized by a white elegant

label with a wicked glow-in-the-dark overprint that shows illustrations of witches when the lights

are turned off~