SNUG – An ultra chic kitchen gadget
So many problems
Everyone knows how agonizing it is to hold that untouchably hot metal utensil handle, how frustrating
it is to see that wooden handle with scorch marks and how ugly your melted plastic utensil handle looks
because its been resting on the edge of the pan that has been on the stove for too long. Not to mention
the melted plastic from spatula heads getting into your food! Also, does the spoon slipping into the serving
dish sound familiar? How about those messy drips when you move your spoon from the pot to the spoon
rest? Arghh..
One single solution
These problems are ubiquitous and have been existing in our kitchens for ages. This is when we started
drawing the picture of a simple yet elegant gadget in our mind, this one single solution, that will take
care of all the above problems. After months of brain storming, mechanical and industrial design, several
iterations of prototypes, feedback from trial groups and intense testing, we came up with an optimally
engineered, aesthetically seductive and Patent Pending innovation – The Snug~
