They say fur is murder, but this fur coat is a crime against fashion of another kind. It took designers

up to 200 hours to weave together up to a million strands of hair.Dairy firm Arla commissioned the

coat to coincide with the launch of a new milk drink, Wing-co, aimed at men. Despite promotional ma

-terial featuring a model with a clean-shaven chest, the company said the coat represents a protest

against the ‘manning-down’ of British men, particularly via emasculating fashion~