June 28, 2013
Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron,but
there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola
and 7UP have both recently opted to use ice to bring some innovation into their product marketing.
The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice~