“Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cush
ion. The benefit of the product is transferred into the packaging, and made visible. The package
provides the best possible presentation of the shoe and a height advertising effectiveness. Due to
less usage of materials, it also contributes to sustainability.”~
![](http://cdn.shopify.com/s/files/1/0996/4086/files/20130618-nike-airmax-2_large.jpg?10836733561166987675)
![](http://cdn.shopify.com/s/files/1/0996/4086/files/20130618-nike-airmax-3_large.jpg?4604314731691631618)
Designer:Ralf Schroeder
[ via thedieline.com ]