Nike Air Packaging Concept

“Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cush

ion. The benefit of the product is transferred into the packaging, and made visible. The package

provides the best possible presentation of the shoe and a height advertising effectiveness. Due to

less usage of materials, it also contributes to sustainability.”~

Designer：Ralf Schroeder

[ via thedieline.com ]