The Arrow concept looks at starting a trend amongst teens, where they get hooked to
sticking these glow-in-the-dark arrow-tattoos, which double up as hand signals for night
time cycling. The socially responsible message is evident and I think the ‘cool quotient’
is good enough to lure sensible and safe riding practices. Love it!
Designers: Weiche Wu & Kwang Hyun Ahn
[ via yankodesign.com ]