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The tying and untying of your shoelaces may not be way up there on your list of everyday hassles, but hey – if you can get around doing it, why not? That's the idea behind magnetic. They're magnetized shoe closures, that take the place of bows.
Each pair of magnetic are initially threaded through the laces of an existing set of shoes. You then knot those laces off to keep them from coming unthreaded, cut off the excess, and then presumably forget about ever tying a bow again. Instead, you just snap the faces of the magnetic together to close up the shoe, and pull them apart when it's time to take your shoes off.