Nike Air Packaging Concept
“Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cush
ion. The benefit of the product is transferred into the packaging, and made visible. The package
provides the best possible presentation of the shoe and a height advertising effectiveness. Due to
less usage of materials, it also contributes to sustainability.”~
Designer：Ralf Schroeder
[ via thedieline.com ]
